James Dyson Award Doubles Prize Money

How do you solve a problem like James Dyson, he of the life-changing vaccuums and bladeless fans? “Put faith in frustrations and solve the problems that cause them,” advises the Norfolk-born industrial designer. “We’re looking for people who rather than accept a problem, go further to design a simple and effective solution.” Such is the premise of the James Dyson Award, a competition open to students studying product design, industrial design, and engineering at the university level (or recent graduates) in 18 countries, including the United States and Canada.