DumbDumb Duo Scoring With Smart Viral Ads
For all those brands suffering from “arrested ad development,” actors Will Arnett and Jason Bateman (pictured) are ready to help. The DumbDumb.com duo recently received a “Startup of the Year Award” from Forbes magazine and are now getting the Adweek cover story treatment courtesy of reporter John Ortved.
One of the benefits of interviewing comedians for a story is that it can lead to some memorable quotes. A few paragraphs down page one, Arnett offers this take on why digital ads are aiming for the funny bone: “Unless you’re making the ASPCA commercial with the sad puppies and the Sarah McLachlan music, it’s very difficult to get people to consume through dramatic advertising.”
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