No newfangled social network can compete with the Drudge Report. The 15-year-old aggregator of links was responsible for between 5 and 10 percent of the traffic to the New York Times and USA Today during the period studied. It accounted for 15 percent of the traffic to the Washington Post, 20 percent to the New York Post and an astonishing 30 percent to the Daily Mail.
That’s a lot of traffic for such a small operation. Basically, if you’re having a slow day on your site, get Drudge to pick something up that you wrote and then sit back, crack open a beer and watch the visitors – and excitable commenters – come pouring in.