Drinking On The Sly with HBO's Boardwalk Empire

Password, please?

Last night, HBO partied 1920’s prohibition-style, with lots and lots of (legal!) booze, at an invite-only fête for this fall’s much-anticipated drama, Boardwalk Empire.

Guests could only gain entrance by uttering a secret password. Once inside, they got a sneak peek at the premiere episode. The event also kicked off a month-long speakeasy campaign to spread the word about the show. Similar password-protected events will be held all around the city, as well as in Chicago, Philadelphia, and Los Angeles, and you don’t need a press pass to score a pour.