I was catching up on design*sponge over the weekend and Ms. Grace pointed me to the lovely Skeppsult Bikes, one of which (the one I want!) is pictured above. Apparently, these bikes are “The King’s Choice” in Sweden, who knew?
I am going to check one out in person as soon as I can, but a little sleuthing led me to a price tag in the range of $1200, which is a bit rich for my current bicycle budget, not to mention rather impractical for a bike that I need to lock up around town.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in