Dr. Pepper Snapple Group Redesigns Conventional Soda Bottle, Launches 'Legacy' Model

Six years ago, if you had asked a random person on the street if they were excited about retail giant Target‘s redesign of the prescription bottle, you likely would have received one of two answers: 1) “Why would I be excited about the redesign of a prescription bottle?” or 2) “Who are you and why are you asking me weird questions?” There’s a chance you might also get slapped. But once Deborah Adler‘s brilliant retooling of something so familiar was released, the world went gaga for it.