Attention Dr. Oz fans, his forthcoming magazine from Hearst finally has a title: The Good Life. Well, technically Dr. Oz The Good Life, but there’s no need to remind everyone that the zany Oz is behind the glossy every time we mention it. What’s with the title? Well Oz is glad you asked!
At Hearst’s Upfront, Oz explained “In almost everything I do I notice women desperately craving insights into the good life.” So there you go. Desperate women everywhere, your magazine is on its way!
Oz added that The Good Life will not only pave a path to an Oz approved lifestyle, it will do so in a way that women will appreciate. Men, you’re on your own.
“We want it to be playful, and most importantly, I don’t want to treat women like they’re dainty,” said Oz. “Because they’re tough. We want to be edgy more than earnest, and we want to give them a little bit of attitude because I think that’s what is needed to get them to do the things that are so important for themselves and the people they love.”
The Good Life — tough love from Oz in magazine form — hits newsstands early next year.