Dove's 'Real Beauty' Pandering Proved To Be Just That

We can’t even begin to tell you the giddy thrill we had reading AdAge‘s story, Dove‘s ‘Real Beauty’ Pics Could Be Big Phonies.” Like most media or ad people, this writer has disliked Unilever‘s entire deceptive ‘Campaign for Real Beauty‘ from the start, from their billion-YouTube-views “Evolution” video to the massive push two years ago with the “regular women in underwear” ads. So it was with deliriously wonderful schadenfreude to read that The New Yorker has exposed, via a

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in