Tonight (Jan. 14) at 8 p.m. Eastern time, log into your Twitter feed and follow the hashtag #MuckedUp for Muck Rack’s weekly chat — this time, the topic is about digital entrepreneurship and journalism startups.
As Adam Popescu said in his event preview, “today’s journalism is like an avalanche of content that seems never ending.” Because of this fact, Popescu reasons there are two categories of journalists: “churnalists,” who thrive, at least for the short term, on the hustle and bustle of constant deadlines and producing tons of content — and then there’s the “entrepreneurial” type, who is more fulfilled in sniffing out underreported stories and earning a reputation as a topical expert.
Writer Josh Gross of ESPN and Sports Illustrated will help moderate the Twitter discussion this evening as a bit of a case study in journalism startups — his project DWNLA (DWN= Do What’s Needed), made possible by a successful Kickstarter campaign, reports on arts and culture issues in downtown Los Angeles.
I plan on tuning into Twitter to see what Gross and other journalists have to say about what kind of financial models can work in digital news startups, the cost of having an entrepreneurial mindset and more. Follow #MuckedUp to join the party.