Don't E-Mail This Post - We Don't Want More Confusion

Okay, we’re all confused now. First we read this amazing run-down of viral material on MarketingSherpa and how, on whole, the stuff is in a rut. People know the drill, they’re getting pretty tired of it, no one is fooling anyone with their flashy, weird video that’s supposed to be passed around, etc. But then we read this recent article in AdAge, “Online Video Viewers are Engaged by Ads,” which tells us that “the number of video watchers is growing and those who do watch are very engaged with advertising…” So we’re all in a tizzy over here (which isn’t a pretty thing to watch, trust us).