OC Weekly Rips LA Times Profile of Region's Richest Man
The best thing about OC Weekly reporter R. Scott Moxley’s February 24th take-down of a recent LA Times Business section profile of billionaire Donald Bren is the way he has graphically marked up the original two-page article with notes and arrows.
As Moxley points out, the author of the February 13th LA Times article, Scott Kraft, is an excellent journalist, which Moxley writes only exacerbated his disappointment with the overall fluff nature of the piece. His opening annotations suggest that PR lingo often bandied about on behalf of the billionaire real estate developer made it into both the headline and initial paragraphs LA Times article.
There’s so much juicy stuff in the margins.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in