Dollar Shave Club's $4,500 Video Broke Its Site

Everybody is talking about Dollar Shave Club, the site that launched on Tuesday and promises to send you a month’s supply of razor blades for a buck plus shipping.

The premise is sexy enough that that fact alone might have grabbed them plenty of new business, but we’re betting the hilarious promo video didn’t hurt.

It feels Old Spice-y (more tennis, fewer horses) but cost $4500 to make.

On the first day, Business Insider says, the site crashed from interest.

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