Does Low Turnout for Matthew Williamson-H&M Pairing Signal End of Fashion Frenzy?

Remember just a brief while ago when a big clothing retailer would sign up some big fashion designer to do a very limited collection to be sold much more cheaply in their stores and consumers would camp out in front of their stores and mob the stores once they opened, selling out of the stuff in mere minutes? Well apparently that is now a thing of the past as H&M learned late last week when they launched one of this limited collections, this time by Matthew Williamson.

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