DIY Spirit Alive at the 'Bistro

While we’re not necessarily proponents of the “mogulette” moniker attached to our boss/ mediabistro.com founder Laurel Touby by her interviewer, we did relish the description of a highly familiar down’n’dirty approach in her conversation with xynoMedia Technology founder and CEO Lena West on her “Entrepreneur” blog. Specifically, in LT’s own words:


“Don’t necessarily outsource to some giant company that’s going to promise you everything. Just take little baby steps with a freelance programmer, a freelance developer, and tell them very specifically what you think you want, and let them help you develop that together.

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