DIY Dyna Moe: AMC Taps 'Mad Men Illustrated' Artist for Avatar Application

With the season three premiere of Mad Men only weeks away, AMC is rolling out a slew of online gewgaws (which we prefer to “social media-based viral marketing initiatives”). Along with the typical quizzes and e-cards is Mad Men Yourself, a just-launched site that allows user to create their own stylized ’60s avatars (that’s us, at left, going for a chic Betty Draper look that is very Michael Kors fall 2008) by choosing from an assortment of body shapes, facial features, hairstyles, and accessories—including a martini, a cigarette, and a doughnut, recalling a time when all three were acceptable to savor in the workplace.