Ditch Print For Digital? Not So Fast
Print is dead, you say? Whoa there digital guru. Seems a study has concluded what we all know, ad revenue for digital media simply isn’t sufficient to allow for the transition from print to digital. So says Enders Analysis’ Benedict Evans anyway.
Switching off the presses, after a hypothetical future print-to-digital tipping point, might save newspapers 25 percent of their total costs – but this is not enough to make up the gap from the smaller online income, Evans says.
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