Disney Puts Pedal to Cars Merchandising Metal
The all-media screening for Cars 2 is tonight at the El Capitan Theatre in Hollywood, and those parking their less colorful vehicles across the street at Hollywood & Highland have the power of merchandising to thank for this summer’s eve screening. The numbers, per today’s LA Times piece by Dawn C. Chmielewski and Rebecca Keegan, are simply staggering:
In the five years since its 2006 release, Cars has generated global retail sales approaching $10 billion, according to Disney.
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