Jim Impoco on the Good Old Days of Time Inc. Expense Accounts

Digiday staff reporter Josh Sternberg has a zippy Q&A with Newsweek editor-in-chief Jim Impoco.

We were particularly taken by Impoco’s answer to the question, “Can print magazines ever get back to where they were in their heyday?” and the way he colorfully elaborated on the obvious answer. There’s no town car waiting outside anymore, Impoco notes, and the days of three-martini math are also long gone:

“It’ll never be as quite as lush as it was at 4 Times Square in the ‘90s… I was at Time Inc when I was criticized for not using my expense account as aggressively as I needed to because I was pulling down the average.

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