Digg's New Ad System Is The Multiplication Tables With Real Money

Digg.com announced today a new ad program that will include ads/sponsored content next to user-Dugg content. It’s a lot like the Conde-Reddit ad deal we mentioned back in March: mark the sponsored content as sponsored, but otherwise make the stuff behave just like user-generated content.

But Chadwick Matlin, writing in The Big Money today, says Digg’s model is “even more brilliant than you think”. See, users can vote on the ads just as they would vote on a Dugg story.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in