Digg Ads: Can Marketers Create An Artificially Viral Rockstar?

With the announcement of Digg Ads last week, everyone’s wondering how to get the most exposures for the least money. As your refresher if you missed the first announcement, Digg ads behave just like Dugg content; users can vote them up or down. The more users like the ads, the more often the ad displays but the less it costs per display.

Clearly the trick here is to create something that will “go viral.”

Co-founder Kevin Rose spoke

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