Web entrepreneur Jason Calacanis has a message to send to New York Times publisher Arthur Sulzberger Jr. (and any other newspaper publisher who sells content through Apple’s App Store): you’re making a huge mistake.
Over the weekend, Calacanis sounded off on the Times iPad app and the future of journalism on his vid-cast This Week in Startups, sending a message to Sulzberger himself:
“If you are a publisher of a newspaper, magazine, or book, and you sell your products through the App Store, you are a fool…As a newspaper… your business is predicated having a relationship with the reader. That reader gives you their credit card number, their address, and their name…. When somebody buys something through the App Store, you get nothing.”
Plus, you give Steve Jobs a cut of your revenue, Calacanis added. The solution? Only provide your content through the mobile Web browser.
Other publishers take note — the Times may already be dealing with Apple, but you can still save yourself. And get a leg up on the Gray Lady, too.