DesignStory Enters Online Flash Sale Fray

There’s a new player in the world of online flash sales for home décor and furniture. Launched Tuesday, DesignStory uses the membership model pioneered by Paris-based Vente-Privée and imported by Gilt Groupe to offer limited-time sales of home and design products. While sites such as Gilt and One Kings Lane offer up homegoods from a broad range of brands and designers, DesignStory is more focused on products with a modern edge. Look for a strong selection of Scandinavian stuff, as the San Francisco-based company boasts an “R&D innovation hub” in Helsinki, Finland, the home country of co-founders Mia Lewin and Inka Mero.

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