Denton On Gawker Shift: 'Like a TV Network, We Have to Back Our Hits, And Clear Out Our Schedules Of Less Popular Shows'

Gawker overlord Nick Denton‘s official post on the “retrenching” and “reshuffling” of his company:

We’ve never liked crowds, nor believed in their wisdom. Gawker launched and expanded in the middle of the web bust; as, four years later, web 2.0 enthusiasm reaches dizzying new levels, it’s time for another perversely countercyclical move. We’re retrenching: disposing of two of our 15 sites, Sploid and Screenhead, and reshuffling staff on four more, Gawker, Gizmodo, Wonkette and Gridskipper.

We’re intrigued by Denton’s subtle rewording of this part of his post:

Finally, even successful sites such as Gawker and Gizmodo can settle into comfortable habits.

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