Degree Programs in Business, Technology, Health Care and…Design Management?

By Alissa Walker Comment


If you’ve found that you’re way good at explaining to your clients why they should change their logo, it might be time to supplement your design career with a few electives from the field of design management. As writer Kristin Leu defines it:

“Technically, design management is the identification and allocation of creative assets within an organization to create strategic, sustainable advantage. Simply, design management is design-minded leadership, the bridge between design and business. It moves design beyond the aesthetic to change experiences, organizations and opportunities–and design managers are trained specialists in this role.”

Her article on design management highlights some programs at Stanford, Pratt and UC Berkley, where grads go on to infiltrate corporate culture and get CEO types to realize the value of design for their companies. It’s like spreading the design gospel.