What's In A Name? For New Media Companies, It's Everything
This week, First Look Media launched their inaugural “digital magazine” The Intercept. As Matthew Ingram points out here, it’s a term that doesn’t quite fit what they’re aiming to do. It’s not a targeted vertical on a larger site, it’s not a niche blog, it’s something else, something new
Jay Rosen, an advisor to First Look, has classified The Intercept, along with Re/Code or Grantland, under “the personal franchise model.” He writes:
By “personal franchise” I mean something more: a central figure or personality has given birth to a newsroom, a larger operation.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in