December Media Website Relaunch-A-Rama: The New York Observer Edition

The New York Observer just got a total web makeover. The pink is (almost) gone and everything looks a lot more… bloggier. Much more bloggier.

Specifically, the fact that most of the redesigned website’s sidebars are given over to the site’s various blogs, including the recently bulked up Media Mob.

But, here’s the thing… The Observer‘s new look debuted on Monday. The newspaper’s traditional print release date is Wednesday. Despite the fact that the newspaper rolls out online content during the rest of the week, the fact that the Observer launched what’s essentially a new website on Monday instead of Wednesday is extremely puzzling.

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