Debate: How Many Metrics Are Too Many?

It’s a debate that continues as the New York Times published a story earlier this week about how the Washington Post, Wall Street Journal and the NYT use metrics. But does the newsroom have too much info about their readers? Can a writer have too much information about the customer?

Former Guardian director of digital content and current Columbia University professor Emily Bell thinks journalists should have more information, while the marketing department could use a little less.

If an editor now seizes on a story which is highly complicated, but deeply important, and it is not well read, or read at all, then the information should be used to make sure that story presentation, linking and marketing improves so that it is.