Days After NBCU Deal, Comcast Invests in Pasadena Web Company Perfect Market

Only days after reaching a deal to peel off NBCU from General Electric, cable giant Comcast has agreed to lead a $9 million financing effort to back Pasadena-based web monetization company Perfect Market. Tribune Company and Idealab are among PM’s other investors.

According to the press release, “Perfect Market has developed a number of patented technologies that help customers unlock the value of their assets through programs that include traffic generation, content optimization, and improved packaging that all combine to yield improved monetization.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in