David Zinczenko Gets Consulting Gig for Bonnier

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By Chris O'Shea

Transfers-DavidZinczenko1VDavid Zinczenko is joining Bonnier Corporation as a consultant. WWD reports that Zinczenko, who was dropped by Rodale last year, has signed a five year deal with Bonnier to help expand Bonnier Brands, the company’s books division.

Zinczenko already does some consulting for AMI and he signed a deal with Random House to launch his own book imprint, Zinc Ink.

At Bonnier, Zinczenko plans to tap into the company’s existing properties. “We’re looking at men’s, women’s, luxury — we have expertise across food and nutrition, health, fitness and sports, technology, style and grooming, so we’re going to focus on all those areas,” he told WWD.