Pair of Music Journalists Fundraising for UNCOOL New Outlet

From Tyler Hayes, owner of the website Next Big Thing, comes word of some hip, self-effacing potential competition. Or maybe there’s room for everybody on the endlessly elastic Word Wide Web.

UNCOOL, a new long-form music journalism site, is the brainchild of local freelance writers Daniel Siegal and David Greenwald (LA Times, Billboard, Rolling Stone, etc.; Siegal also writes for LAT community newspaper La Cañada Valley Sun*). In their Kickstarter pitch, the pair promise there will be “no blog posts, no news stories about Rihanna‘s Instagram….

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