David Ogilvy Is A 'Lousy' Copywriter
Letters Of Note is such a great blog you should be reading it even when the letters are not about media people. But yesterday’s letter is from advertising great David Ogilvy and in it, Ogilvy explains how he works.
It begins:
Dear Mr. Calt:
On March 22nd you wrote to me asking for some notes on my work habits as a copywriter. They are appalling, as you are about to see:
Ogilvy describes being completely ruined by distractions at the office and instead, going home to write with research material, an outline, and other background material.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in