David Granger Discusses Changing Male Reader

David Granger has been editor-in-chief of Esquire since 1997. That’s one hell of a tenure. In 1997, people still cared about Marilyn Manson. That’s how long ago 1997 was. Because Granger has overseen the title for so long, he has insights into the magazine world that others don’t. Granger shared a few with Adweek, but below are our favorites.

How Esquire dealt with the post 9/11 environment:

Esquire’s role in that time has been to explore all of the issues, trivial and massively important.

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