The “micropolitan” area of Los Alamos is the nation’s richest market, in terms of median disposable household income. The New York media market has nearly half a million households with disposable income of 150K and up. Those are a couple of info tidbits from the 2008 Survey of Buying Power and Media Markets just published by Sales & Marketing Management.
Marketers looking for a well-heeled (albeit very small) market couldn’t do better than Los Alamos, N.M.
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