eAnswers: Lists, Frequency, Organic Search

Q: We send out two to three e-mail newsletters per month. There are
occasions when we’d like to send out an extra one, but we wonder how
many is too many. How do we strike a balance between getting the word
out to our customers/readers about things happening on our site and
annoying customers by sending out too many e-mails? Obviously, we don’t
want to anger recipients so they’re led to cancel their subscription or
otherwise think poorly of us.





— Gretchen Heber, co-founder, NaturallyCurly.com,

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