In January of 1991, Jim Carrier authored a sweeping eight-part series for the Denver Post titled “In Search of the Marlboro Man.” He was, at the time, the paper’s Rocky Mountain Ranger, the kind of beat that just doesn’t exist anymore. As Carrier puts it in his current bio, that quixotically titled job of reporting on the American West ran him through “500,000 miles, 7,665 sunsets and 87 pairs of Levis.”
Carrier’s Marlboro quest, carried out before Google search and with Philip Morris going out of its way not help, wound its way to the most iconic Marlboro Man of them all – Darrell Winfield (pictured).
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in