Daniel Frankel Will Now Get Paid to Promote Other People's Content

In her piece about journalist Daniel Frankel’s decision to jump over to the PR side, Anne Thompson suggests that exodus has been increasing lately. We’re not so sure.

Fact is, PR has always been an attractive, cushier, higher-paid alternative to daily news reporting. In Frankel’s case, after he was recently let go from PaidContent. From Thompson’s write-up:

He worked on various beats at Variety from 2001 until he was laid off (along with me and many others) during the recession of 2009.

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