What better time than Grammy week to share the first big staffing move of the Janice Min-Billboard era? Think of this one as the outright winner of Guggenheim’s Segue of the Year.
That’s because Dana Miller (pictured) is not only crossing over to the very impressive title of executive vice president, marketing/brand development for Billboard. Her responsibilities as such also encompass The Hollywood Reporter, pushing her to the immediate fore of Madison Avenue assistant call lists. From this morning’s announcement:
In this position, effective immediately, Miller will oversee all marketing, events, conferences, partnerships and brand initiatives for the two iconic media brands. Miller will report to Min, co-president and chief creative officer of Guggenheim Media Entertainment Group, and co-president John Amato.
“Dana has blazed new trails, showing how powerful and far-reaching an impact brands can make with global events like the Billboard Music Awards,” said Min. “Her expertise, taste and leadership will be central as both brands continue to grow at an incredible pace.”
Added Amato: “With unparalleled energy and creativity, Dana has led the way with the Billboard Music Awards, initiating new strategies that have been key to its stunning success. We are delighted to make this announcement and know she will continue to be an integral part of our team.”
As the senior vice president of branded entertainment & integrated marketing for Prometheus Global Media, Miller guided the 2013 Billboard Music Awards to some impressive numbers: a TV audience of 9.5 million (an increase of 33% over 2012) and 4.5 million Twitter impressions.
Prior to Prometheus, Miller was VP of creative services for Condé Nast and creative services director at Vanity Fair. She has also worked at CBS Publishing, Ziff Davis, American Express Publishing, Hearst and Family Media.[Photo provided by: Guggenheim Media Entertainment Group]