Janice Min Toasts the Accomplishments of Exiting Digital GM Dan Strauss

By Richard Horgan Comment

It was in the summer of 2013 that Dan Strauss moved over from EndPlay Inc. to The Hollywood Reporter as general manager, digital. He would later add Billboard to his responsibilities.

DanStraussHeadshotThis afternoon, it is time for chief creative officer and president Janice Min to bid farewell to Strauss, who is moving on to as-yet unannounced new professional adventures. Here’s the full memo:

Dear Staff

With much regret, I’m writing to let you know Dan Strauss, our general manager of digital for the company, is departing.

I first met Dan three years ago. He, like I, had enormous passion for The Hollywood Reporter (we both would soon add Billboard to our purview). He even came in for his interview with a very stylish deck that captured the look and feel of the brand, and showed what a top translation of the content online could be. He saw huge opportunity, and executed on it through product, smart hiring, design, and the explosive growth of social. He also did the deal to get The Hollywood Reporter roundtables aired as a SundanceTV series (along with so many other deals).

Quickly, a little from Dan’s highlight reel that reveal how far we’ve come:

THR & BB U.S. comScore:
* June 2013: 13.4M
* Jan 2016: 25.3M

THR & BB Aggregated Pageviews:
* For the year 2013: 1.130B
* For the year 2015: 2.169B

Total THR & BB Social Audience:
* June 2013: 3.8M
* Today: 16.5M
(fun: Billboard Facebook alone grew from 928K to 6 million followers during this time)

Now as we head into a huge push into video, TV and expansion into the infinite universe of other platforms, I’m sure these numbers here, and in places still un-mined, will continue to expand.

As we eagerly await to hear word of his next move, we’ll send Dan off with a proper toast in the near future. Details TBD.

Janice

On a related double-brand note, Strauss lists himself on Twitter as both a Cavaliers and Los Angeles Clippers fan. He started out in 1996 as a production manager with cleveland.com and did brief stints with New York Times Digital and CNBC before landing at Fox Sports in 2002. He was with Fox for five years, working also for Fox Interactive.

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