Dan Abrams to Launch Celebrity Chef Site

The Dan Abrams empire is about to expand once again. This time, according to The New York Times, the target is celebrity chefs. “The Braiser” will launch in mid-May and cover the world of popular chefs who “have gone from being food icons to becoming mainstream celebrities,” Abrams explained to the Times.

Abrams said that he was “stunned” that no one had thought of this idea before, but maybe others have, and decided against it. As Lockhart Steele, the founder of Eater,

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