Daily News Sees 26 Percent Drop In Web Traffic

When the Daily News redesigned their Web site this past March, the general consensus is that it was a dud. Nielsen NetRatings indicate the site has been hemorrhaging users; the News has seen a 26 percent drop in unique visitors over the past year. That nugget and some more background on the troubled redesign is buried in Keith Kelly‘s Media Ink in the Post today. Between the numerous swipes at their rival, there’s actually some interesting stuff — including a possible conflict of interest for News EIC Martin Dunn:

The Web site which has undergone three major redesigns in the last seven years, has been a sore spot for the Daily News.

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