Daily Mail Aims to Resolve 'Madison Avenue Challenge'
Right now, the U.S. Daily Mail home page resides at dailymail.co.uk/ushome and the paper’s Internet presence as a whole is universally referred to as MailOnline. But not for much longer.
As newly appointed North American CEO Jon Steinberg explained to Ad Age‘s Michael Sebastian, by Thanksgiving, the UK paper should have a new stateside (and overall) shingle:
One year from now, he hopes to have solved MailOnline’s “Madison Avenue challenge,” which he blamed partly on brand confusion around the Daily Mail‘s digital presence being MailOnline.
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