D Magazine Readers Split on November Cover
Dallas monthly editor asks whether his team made the right editorial choice.
Wick Allison, chairman and publisher of glossy Dallas monthly D magazine, launched the publication in 1974 and returned to it in the mid-1990s after a sojourn in New York, where he built up another magazine brand, Art & Antiques. Per his editor Tim Rogers, Allison is very involved in the selection process of the print edition cover:
There’s nothing we fret over more each month, as a staff, than the cover of the magazine. It’s the thing that Wick gets the most involved with, sometimes killing designs at the very latest stage of the production cycle.
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