Manager Recalls the Muddying of Creedence Clearwater Revival
Any article that begins with a Hunter S. Thompson quote is fine by FishbowlLA. That’s the case with “The Fortunate Son: Part 5,” a fantastic, must-read excerpted remembrance of the late 1960s rise and fall of Creedence Clearwater Revival, written by the band’s former manager Jake Rohrer.
Rohrer charts the fortuitous timing of the band’s first album with the emergence of San Francisco underground FM radio station KSAN. But just a few years later, the wheels started to come off for CCR in 1970 as they hired powerful PR firm Rogers & Cowan:
It was among several questionable moves the band adopted at the time to help establish CCR at the top of the heap, somehow ignoring the fact that they had already arrived there on their own… The firm conceived what we came to refer to as “Night of the Generals,” a gala [San Francisco] press junket where we flew in...
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in