Variety vet Craig Hitchcock has signed on to become The Hollywood Reporter‘s new associate publisher. Hitchcock will lead the entertainment sales team in LA starting in early January. His counterpart associate publisher Shelly Rapoport will remain in New York, managing the trade’s consumer business.
This won’t be Hitchcock’s first go with THR. He previously worked as sales director at THR from March 2008 until January 2009. Prior to that he spent four years at Variety between 2000 and 20004, eventually becoming publishing director. Hitchcock was most recently Vice President & Executive Director of The Paley Center for Media.