Cosmopolitan's Online Strategy

Amy Odell, editor of Cosmopolitan’s website, participated in an interesting interview with The Business of Fashion today. The entire exchange is worth checking out, but below are our favorite quotes.

On the importance of humor:

The first thing I wanted to change was the voice [of Cosmopolitan.com]. I wanted the voice to be stronger. I wanted people to go to the site because they wanted to read what we were saying and not just get there by accident.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in