Cosmopolitan has launched a subscription-based digital fitness channel. CosmoBody will stream exercise, wellness and lifestyle programs for $9.95 per month. There is a 10-day free trail available.
CosmoBody will include workouts from eight trainers plus other specialized content, like Cosmo’s editor Joanna Coles interviewing Kate Upton; week-long fitness challenges; cooking shows that focus on healthy foods; and more. One of the more interesting aspects of CosmoBody is that it allows users to track their progress, and eventually they’ll be able to sync the data with wearable fitness devices.
Coles and Cosmo’s fitness editor, Liz Plosser, played big roles in developing the content for CosmoBody. The questions is: Will it be enough to bring in the subscriptions? Because if the content doesn’t shine, people are not going to pay for this.