CORRECTED: Times' iPad Sponsorship Is Chump Change
CORRECTION: Mark J. Undercoffler, spokesman for Chase, writes in to
As a follow up, we wanted to correct the figure being used or quoted for the amount Chase paid for this partnership. The dollar amount you provided is inaccurate; In fact, Chase paid less than half of the amount you quoted.
We’ve removed the “Million-Dollar” before “iPad Sponsorship” from the headline. The original article proceeds below.
According to an article yesterday by TBI Research, a branch of The Business Insider (registration required; summary available here),
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