Condé Nast International doesn’t want the biggest audience, it wants the right audience. That’s according to Condé Nast International’s chief digital officer, Wolfgang Blau (pictured).
Blau explained his theory that “You can’t win a race for reach,” during Digiday’s Publishing Summit in Nice, France.
“Yes, you have to build an audience,” said Blau. “We have an audience across the portfolio of roughly 200 million uniques. We want to grow the audience, but we don’t have to be the largest audience in our segment.
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