More details emerge about the new food magazine that’s going to be launched by Condé Nast/Parade parent Advance Publications: Dash prototypes are landing at advertisers’ doors this week, the New York Times reports.
Dash will be carried inside newspapers (like Parade and Relish) starting in November; the website launches a bit earlier, in September. Content is coming from Parade, and Bon Appetit, the archives of Gourmet, and Epicurious.com, all three of which are owned by Condé Nast. It’s the first collaboration between Parade and Condé Nast.
No word on whether Dash will also be hiring its own staff, but the leader of the project is Tracey Altman, senior vice president for special projects at Parade, previously group publisher of Readers Digest. She once worked, though, at Dash competitor Relish, so she’s sure to have new ideas about how to make a food magazine relevant to people who don’t have time to cook.