Condé Nast doesn’t want you to just read GQ and Glamour; it wants you to watch them too. To accomplish that goal, the publisher has launched a customizable digital video network, featuring mini-movies from the two brands. At GQ’s site, visitors will find behind-the-scenes moments from “the women of GQ” photo shoots, a video featuring Rocco Dispirito and much more. Glamour’s site provides editorially-influenced videos as well.
GQ and Glamour are the first of many Condé magazines to get the video treatment. It’s a smart move by Condé, because if the fact that everyone alive has made a Harlem Shake video proves anything, it proves that people love watching video. No matter what it is.
And now for statements from the editors.
Jim Nelson, editor-in-chief of GQ:
At GQ, it is our number one priority to provide our audience with coverage and insight on everything from style and culture to entertainment. These new digital series give fans of GQ even more of their favorite content from the most stylish voice in fashion and culture.
Cindi Leive, editor-in-chief of Glamour:
As a brand, Glamour offers a 360-degree perspective on our reader’s life — from her fashion obsessions to her pop-culture tastes to her politics. Every page, every blog post, every event is a reflection of the conversation women are having. We’re excited to continue that conversation with digital video, a natural next step for us.